Product Launches
Turn Your Product Launch into an Experience to Remember
Experiential marketing is one of the most powerful ways to elevate a product launch event and turn it into something people genuinely remember. At Great Race, we take your product and transform it into an experience that encourages people to interact, explore and enjoy what you have created.
We have partnered with creative agencies and major brands across Australia to deliver product launch activities that go beyond the usual stage presentation. Whether you are unveiling something new or bringing a classic favourite back into the spotlight, we design interactive moments that highlight what makes your product special. Our team knows how to gamify your brand in ways that engage participants, spark conversation and build real excitement.
A great product launch event should not only inform. It should entertain, surprise and leave your audience wanting more. That is exactly what we do.
Our Product Launches Events
Let Us Bring Your Product to Life
What is your product really capable of? Give it to us and let us explore it. We will play with it, test it, taste it, bounce it, break it and fall in love with it. The more we interact with your product, the more creative the ideas become.
Our team thrives on bringing products into the world of games. We work out how to turn features into challenges, benefits into puzzles and brand messages into fun, memorable tasks. Often, our biggest challenge is knowing when to stop coming up with new product launch ideas.
And yes, for car companies, destination brands and confectionery makers, we absolutely encourage you to send samples. Purely for research, of course.
Product Launch Activities That Create Real Engagement
A successful launch is all about connection. Product launch activities help people move from passive observation to hands-on exploration, which is where the magic happens.
We build activities that:
- show your product in action
- encourage people to use or test it
- reveal key features through interactive challenges
- spark friendly competition and social moments
- create natural opportunities for conversation and discovery
A successful launch is all about connection. Product launch activities help people move from passive observation to hands-on exploration, which is where the magic happens.
Why brands, teams, friends, and family can’t get enough of Great Race!
We had an absolute blast from start to finish. The session was packed with fast-paced minigames, fun trivia rounds, and plenty of laughs that encouraged everyone to sometimes step outside their comfort zones in the best way possible. What stood out most was how inclusive and engaging the experience was – people of all personalities got involved and genuinely had a great time.
Harrison P. | Google
Just wanted to personally thank you for the session you and your team provided at the U@UNSW conference. It really met all our boxes and aligned with my debrief. Its especially refreshing to partner with an organisation who just get it without the need for micro-management. So… THANK YOU. I look forward to working with you guys again in the future.
Patricia G. | UNSW
Overall it was a perfect team day and all members of my team certainly enjoyed being out of the office and making their way around the city! Discovering new spots that they had not encountered previously, i.e. a couple of landmark around The Rocks. On behalf of everyone in the team, I would like to say Thank You very much for facilitating such a great day out for us… Cheers!
Anton S. | MLC
All the teams had SO much fun! We got some great feedback saying how much everyone enjoyed their day! The boys did an awesome job, and we’ll definitely be recommending you to others. Hopefully we can do a round two one day! Thanks for such a great day!
Montana L. | Realestate.com.au
We just loved it!! We had such a good time and the guys were great. We would all highly recommend it and would love to do it again!
Elise B. | Time Out Sydney
Our group absolutely enjoyed every part of the race. We experienced so much laughter, joy, banter and competitiveness. The fact that all of the challenges involved everyone, made it enjoyable. Our host Sam was THE BEST!!! She made the race exciting and made us all laugh especially at prize giving!! It’s been three days since the race and everyone’s still talking about it and are already talking about a rematch.
Jessica A. | Social group
Let's fun!
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Or you can call us at 1300 504 152