Inspired by the T.V. show, the Apprentice will challenge the group to work creatively as you design and pitch a breakthrough brand of breakfast cereal to a team of “Woles” Executives! You’ll need to use every trick in the book to impress the judges as you work against the clock in the fastest product development and pitch process your organisation has ever been a part of.
The game begins with an entertaining brief to The Apprentices which introduces the task. During this brief we also touch on the popular DISC personality profiling method which talks about the importance of the different roles within a team. This is delivered in a humorous and entertaining way and arms teams with information that will assist you in your ability to communicate, work together cohesively, and recognise that everyone has something to bring to the table.
The group will then be split into smaller teams and just like on the TV show you decide the company name for your opponents! Whether you are naughty or nice, teams will have to run with the name they are given and make it work. Then it’s time to start brainstorming! Using materials and ingredients from our inspiration and tasting tables, you actually get to create your own cereal and packaging! You will have to transform a blank cereal box, tube, bucket, jar or bag into eye-catching branding that appeals to your chosen target market. Along with the product you need to create a social media marketing campaign and app. Teams are encouraged to think big and bold; innovation and creativity will be the trump card in this game.
The Apprentice’s will have to stick to the strict deadline and be ready to present the product, brand and app in a final pitch in front of the entire group. Failure truly is no option and you’ll be amazed at what your colleagues are capable of! The team that has the total package from a product, marketing & pitch perspective will win the day. The Apprentice is a great way to get your team thinking outside the box in a real work scenario that counts for nothing but fun!